FROM OUR CO-FOUNDERS

Insights from our co-founders

Every article here is a roundtable: one question put to independent practice owners across dentistry, medicine, optometry, veterinary medicine, chiropractic and audiology, in their own words.

  • Roundtable · Do's and don'ts

    The Do's and Don'ts of Running a Private Practice

    Five co-founders each name what to do and what to avoid: live your culture, protect your why, ride the waves, treat the team well, and measure everything.

    With Dr. Harris, Dr. Campbell, Dr. Ong and 2 more

  • Roundtable · Marketing

    Marketing That Actually Worked

    A lunch that pays for itself many times over, free answers that build trust before the first visit, and a wall of Polaroids. Three co-founders on marketing that produced results.

    With Dr. Rose, Dr. Harris, Dr. Rhue

  • Roundtable · Technology

    Technology That Actually Changes an Independent Practice

    A pre-recorded video consult before every first visit, and a case for small groups that share the cost of the tools. Two co-founders on technology done on purpose.

    With Dr. Harris, Dr. Ong

  • Roundtable · Retention

    How Independent Practices Keep Their Patients

    Patient-first over finance-first, standing appointments, and automation that keeps you top of mind without adding work for the team.

    With Dr. Harris, Dr. Brewer, Dr. Rose

  • Roundtable · Patient experience

    Why the Patient Experience Is the Clinical Outcome

    An audiologist, a plastic surgeon and a veterinary surgeon explain why how a patient feels is not separate from how well they were treated.

    With Dr. Rose, Dr. West, Dr. Campbell

  • Roundtable · Case acceptance

    The Real Barriers to Care, and How to Get Past Them

    Cost, confusion and trust keep patients from saying yes. An optometrist and a cosmetic dentist on what actually moves them.

    With Dr. Rhue, Dr. Harris

  • Roundtable · Brand

    What a Practice Brand Actually Is

    A cosmetic dentist, an optometrist and a veterinary surgeon on brand as reputation, niche and experience, and why it is never just a logo.

    With Dr. Harris, Dr. Rhue, Dr. Campbell

  • Roundtable · Why we do this

    The Most Rewarding Part of Owning a Practice

    Five co-founders on what actually sustains an independent practice owner: patient feedback, the environment you build, and the people who grow inside it.

    With Dr. West, Dr. Brewer, Dr. Rhue and 2 more

  • Roundtable · Starting out

    The One Thing We Wish We'd Known Before Opening a Practice

    Seven independent practice owners across dentistry, medicine, optometry, veterinary surgery, chiropractic and audiology answer the same question.

    With Dr. West, Dr. Brewer, Dr. Rhue and 4 more