NIPA CO-FOUNDER
Melissa Carnes Rose, AuD
Audiology
In NIPA’s roundtables, Dr. Rose talks about measuring everything, investing in your team, lunch-and-listen events, standing appointments and automated reminders, why patients remember how they felt, and delegating sooner.
Roundtable topics
- Do's and don'ts
- Marketing
- Retention
- Patient experience
- Starting out
Roundtables with Dr. Rose
Roundtable · Do's and don'ts
The Do's and Don'ts of Running a Private Practice
What are your do's and don'ts for running a private practice?
“What gets measured gets managed. Know where you're at, know what your numbers are.”
Dr. Rose Roundtable · Marketing
Marketing That Actually Worked
What marketing initiatives have you run that turned out to be extremely successful?
“You can generate fifty or sixty thousand dollars on one little event that just costs you lunch, because you called them and personally invited them.”
Dr. Rose Roundtable · Retention
How Independent Practices Keep Their Patients
What is the best way to retain patients and stay in touch with them after a procedure?
“We don't want to wait for a patient to call, and we don't want to wait for them to have a problem.”
Dr. Rose Roundtable · Patient experience
Why the Patient Experience Is the Clinical Outcome
Why is the patient experience as important as the clinical outcome itself?
“Patients don't remember what we tell them about the technology. They remember how they felt in the moment they were here.”
Dr. Rose Roundtable · Starting out
The One Thing We Wish We'd Known Before Opening a Practice
What is the one thing you wish you knew before starting your practice?
“I wish I had recognized in the beginning that I needed to delegate better.”
Dr. Rose