NIPA CO-FOUNDER
Brian Harris, DDS
Cosmetic dentistry
In NIPA’s roundtables, Dr. Harris talks about living the culture you set, answering patients’ questions before the first visit, recorded video consults, putting patients before finances, and what makes a practice memorable.
Roundtable topics
- Do's and don'ts
- Marketing
- Technology
- Retention
- Case acceptance
- Brand
- Why we do this
- Starting out
Roundtables with Dr. Harris
Roundtable · Do's and don'ts
The Do's and Don'ts of Running a Private Practice
What are your do's and don'ts for running a private practice?
“Culture isn't something you sit down and write. Be passionate about the culture you create, and then live it.”
Dr. Harris Roundtable · Marketing
Marketing That Actually Worked
What marketing initiatives have you run that turned out to be extremely successful?
“We make it really difficult for people to buy from us. What if I just answered their questions for free?”
Dr. Harris Roundtable · Technology
Technology That Actually Changes an Independent Practice
How do you use technology in your practice?
“Let them see who you are and what you do, so that when they come and meet with you in person, they're already open.”
Dr. Harris Roundtable · Retention
How Independent Practices Keep Their Patients
What is the best way to retain patients and stay in touch with them after a procedure?
“If you drop the ball, clean it up as quickly as possible, and don't send somebody else to do it.”
Dr. Harris Roundtable · Case acceptance
The Real Barriers to Care, and How to Get Past Them
What are the common barriers to care, and how do you overcome them in your practice?
“Confused consumers do nothing.”
Dr. Harris Roundtable · Brand
What a Practice Brand Actually Is
What is one thing you did to build a brand for your practice?
“A brand is the thing that differentiates you from your competition. It's the thing that makes you memorable.”
Dr. Harris Roundtable · Why we do this
The Most Rewarding Part of Owning a Practice
What is the most rewarding thing about running a private practice?
“It wasn't just the difference it made in their smile. It was the difference the difference makes.”
Dr. Harris Roundtable · Starting out
The One Thing We Wish We'd Known Before Opening a Practice
What is the one thing you wish you knew before starting your practice?
“We rarely set aside the time necessary to really work on the business.”
Dr. Harris