All co-founders
NIPA CO-FOUNDER
Courtney Campbell, DVM, DACVS-SA
Veterinary surgery
In NIPA’s roundtables, Dr. Campbell talks about staying committed to your why, building around the right team, designing every touch point of the patient experience, a brand as your reputation in visual form, and the many roles an owner takes on.
Roundtable topics
- Do's and don'ts
- Patient experience
- Brand
- Starting out
Roundtables with Dr. Campbell
Roundtable · Do's and don'ts
The Do's and Don'ts of Running a Private Practice
What are your do's and don'ts for running a private practice?
“Personnel is policy. If you have the right people in place, the policies you put in place will come to fruition.”
Dr. Campbell Roundtable · Patient experience
Why the Patient Experience Is the Clinical Outcome
Why is the patient experience as important as the clinical outcome itself?
“The clinical outcome is what we do. The patient experience is how we make them feel.”
Dr. Campbell Roundtable · Brand
What a Practice Brand Actually Is
What is one thing you did to build a brand for your practice?
“Your brand is your reputation in visual form.”
Dr. Campbell Roundtable · Starting out
The One Thing We Wish We'd Known Before Opening a Practice
What is the one thing you wish you knew before starting your practice?
“You're going to have a variety of roles, and you need the humility to know when you're in over your head.”
Dr. Campbell