All co-founders
NIPA CO-FOUNDER
Brianna Rhue, OD
Optometry
In NIPA’s roundtables, Dr. Rhue talks about showing the patients you want to see, the mindset behind cost conversations, building a brand from core values, and why managing people is the hardest part of ownership.
Roundtable topics
- Marketing
- Case acceptance
- Brand
- Why we do this
- Starting out
Roundtables with Dr. Rhue
Roundtable · Marketing
Marketing That Actually Worked
What marketing initiatives have you run that turned out to be extremely successful?
“Show them the type of patients you want to see. A lot of your marketing happens inside the practice.”
Dr. Rhue Roundtable · Case acceptance
The Real Barriers to Care, and How to Get Past Them
What are the common barriers to care, and how do you overcome them in your practice?
“Overcoming the barrier starts with realizing your own mindset when you're talking to patients.”
Dr. Rhue Roundtable · Brand
What a Practice Brand Actually Is
What is one thing you did to build a brand for your practice?
“The clearer you can get on who you want to serve, the better you're going to serve your patients, your community and your team.”
Dr. Rhue Roundtable · Why we do this
The Most Rewarding Part of Owning a Practice
What is the most rewarding thing about running a private practice?
“As a business owner you realize how many families you are accountable for. That can weigh on you, or it can make you soar.”
Dr. Rhue Roundtable · Starting out
The One Thing We Wish We'd Known Before Opening a Practice
What is the one thing you wish you knew before starting your practice?
“The practice side, seeing patients, that's easy. The managing of people is really the hardest part.”
Dr. Rhue